{"id":302,"date":"2012-09-05T09:14:02","date_gmt":"2012-09-05T01:14:02","guid":{"rendered":"http:\/\/blackrooke.com.au\/?p=302"},"modified":"2015-12-19T06:15:54","modified_gmt":"2015-12-18T22:15:54","slug":"the-function-of-type-1922","status":"publish","type":"post","link":"http:\/\/blackrooke.com.au\/?p=302","title":{"rendered":"The function of type (1922)"},"content":{"rendered":"<p>In 1922, Benjamin Sherbow, a &#8220;consultant in Typography&#8221; and the author of <em>Making Type Work<\/em> and <em>Sherbow&#8217;s Type Chart<\/em>s, self-published <a href=\"http:\/\/babel.hathitrust.org\/cgi\/pt?id=wu.89047111703\"><em>Effective Type-use for Advertising<\/em><\/a>. This was six years before W.A. Dwiggins&#8217;s\u00a0<a href=\"http:\/\/www.amazon.com\/LAYOUT-IN-ADVERTISING-REVISED-EDITION\/dp\/images\/B0010PTHWG\"><em>Layout in Advertising<\/em><\/a> and Jan Tschichold&#8217;s <a href=\"http:\/\/stbride.org\/images\/events\/JT3.jpg\"><em>Die Neue Typographie<\/em><\/a>, the two leading books on type use. Sherbow&#8217;s book is credited by &#8220;designers,&#8221; art directors, and type directors of the era for being a no-nonsense guide through the rights and wrongs of typographic text and display.<\/p>\n<p>See more <a href=\"http:\/\/imprint.printmag.com\/daily-heller\/plain-common-sense-about-type\/\" target=\"_blank\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 1922, Benjamin Sherbow, a &#8220;consultant in Typography&#8221; and the author of Making Type Work and Sherbow&#8217;s Type Charts, self-published [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":45610,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[96],"tags":[],"class_list":["post-302","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-design","post_format-post-format-image"],"_links":{"self":[{"href":"http:\/\/blackrooke.com.au\/index.php?rest_route=\/wp\/v2\/posts\/302","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/blackrooke.com.au\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/blackrooke.com.au\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/blackrooke.com.au\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/blackrooke.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=302"}],"version-history":[{"count":4,"href":"http:\/\/blackrooke.com.au\/index.php?rest_route=\/wp\/v2\/posts\/302\/revisions"}],"predecessor-version":[{"id":45611,"href":"http:\/\/blackrooke.com.au\/index.php?rest_route=\/wp\/v2\/posts\/302\/revisions\/45611"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/blackrooke.com.au\/index.php?rest_route=\/wp\/v2\/media\/45610"}],"wp:attachment":[{"href":"http:\/\/blackrooke.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=302"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/blackrooke.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=302"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/blackrooke.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}