{"id":104315,"date":"2025-12-09T12:37:40","date_gmt":"2025-12-09T04:37:40","guid":{"rendered":"http:\/\/blackrooke.com.au\/?post_type=portfolio&#038;p=104315"},"modified":"2025-12-09T13:49:16","modified_gmt":"2025-12-09T05:49:16","slug":"superpower_kids-2-2-2-2-2-2-2","status":"publish","type":"portfolio","link":"http:\/\/blackrooke.com.au\/?portfolio=superpower_kids-2-2-2-2-2-2-2","title":{"rendered":"Purple Bra Day"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>A digital and radio campaign encouraging awareness and donations for Breast Cancer Care&#8217;s fundraising initiative, Purple Bra Day.<br \/>\nI was able to produce the digital campaign from concept through to copywriting, art direction and animation, then accompany this with a statewide radio campaign, creating Purple Bra Day&#8217;s most successful event to date and raising $500,000 to assist families coping with Breast Cancer.<br \/>\nProduced with Marketforce.<\/p>\n","protected":false},"author":2,"featured_media":104255,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"portfolio_category":[47,49,99,173],"class_list":["post-104315","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-adv","portfolio_category-design","portfolio_category-illustration","portfolio_category-animation"],"_links":{"self":[{"href":"http:\/\/blackrooke.com.au\/index.php?rest_route=\/wp\/v2\/portfolio\/104315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/blackrooke.com.au\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"http:\/\/blackrooke.com.au\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"http:\/\/blackrooke.com.au\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/blackrooke.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=104315"}],"version-history":[{"count":6,"href":"http:\/\/blackrooke.com.au\/index.php?rest_route=\/wp\/v2\/portfolio\/104315\/revisions"}],"predecessor-version":[{"id":104326,"href":"http:\/\/blackrooke.com.au\/index.php?rest_route=\/wp\/v2\/portfolio\/104315\/revisions\/104326"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/blackrooke.com.au\/index.php?rest_route=\/wp\/v2\/media\/104255"}],"wp:attachment":[{"href":"http:\/\/blackrooke.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=104315"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"http:\/\/blackrooke.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio_category&post=104315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}